SOPHIE LEE
Creative Director ✦ AI Design and Visual Systems
Skills
AI & Generative
Midjourney
ChatGPT · Claude
Prompt engineering & iterative workflows AI output evaluation & quality control Visual coherence, composition & aesthetic assessment Detection of artifacts, inconsistencies & off-pattern results Prompt refinement based on visual feedback
ChatGPT · Claude
Prompt engineering & iterative workflows AI output evaluation & quality control Visual coherence, composition & aesthetic assessment Detection of artifacts, inconsistencies & off-pattern results Prompt refinement based on visual feedback
Design & Tools
Adobe Creative Suite
Brand identity
Art direction
Creative direction
Graphic design
Typography · Packaging
Brand identity
Art direction
Creative direction
Graphic design
Typography · Packaging
Web
Webflow · UI/UX
Full site builds
Content strategy
Full site builds
Content strategy
Production
On-set direction
Social media
Photography
Product styling
Visual merchandising
Social media
Photography
Product styling
Visual merchandising
Education
Otis College of Art and Design
Fashion Design
1997 – 2001 · Los Angeles
Luxury
Gucci
Loewe
Stuart Weitzman
Garde
Loewe
Stuart Weitzman
Garde
Profile
Multidisciplinary Creative Director with 20+ years across fashion, luxury, entertainment, and digital brand, now working at the intersection of AI and visual storytelling. Fluent in generative workflows and prompt iteration. Known for refined visual judgment and the ability to evaluate, refine, and guide AI-generated outputs toward cohesive, high-quality design.
Experience
Invocateur
2018 – Present
Founder & Creative Director
- Multidisciplinary creative studio focused on AI art, brand identity, digital products, and content
- Developed AI-generated visual series through iterative exploration, improving consistency, narrative clarity, and aesthetic alignment
- Evaluated and curated AI-generated imagery, selecting outputs based on composition, lighting, and emotional coherence
- Directed prompt refinement by identifying subtle inconsistencies and guiding generation toward stronger visual outcomes
- Art directed invocateur.com including site concept, visual identity, and content architecture
- YouTube channel and written content on the philosophy of design and creative living
- Provides structured visual feedback to improve AI-generated outputs and design workflows
LeRoy Bennett / Seven Design Works
2017 – Present
Creative Director & Web Designer
- Built leroybennett.com from the ground up using Webflow including full UI/UX, site architecture, and content strategy
- Designed Instagram carousel series and social media assets to showcase portfolio work, focusing on layout, composition, and visual clarity
ABC Network
Jan 2022 – Aug 2024
Social Media Embed
- Embedded across multiple primetime shows including Station 19, Shark Tank, and Celebrity Jeopardy
- Captured and produced real-time BTS content for network broadcast and social platforms
- On-set photography, styling, and art direction for social media deliverables
Garde
2014 – 2018
Creative & Sales
- Expanded from sales into photoshoot oversight, buying support, visual merchandising, and marketing design
- Designed newsletters, gift guides, and campaign materials
Meanfair · Yours · Iroo
2003 – 2007 · Taipei
Handbag Designer
- ODM collections for Kohl's and JCPenney — full product development from concept to production
- Contemporary handbag design with focus on material, construction, and seasonal range